It's a plush Aviator Bear! Great for Emergency Life flights, airlines, Airport gift shops, Flyer programs, in flight gift shops, big kids and little kids that are afraid to fly can now enjoy a comforting flight partner to keep them calm. Great for air cargo companies, freight carriers, and party favors. Tours that require flying can display a fun message for your tour group. Alaskan airlines and Air China use a polar bear, Quantis airlines a koala bear, and Citi Bank an aviator bear. Complies with CPSIA. 7" H